Saudi Arabian Airlines, the national carrier of the Kingdom of Saudi Arabia, participated in organizing the friendly match between the Egyptian giant soccer club, Al Ahly, backed by Arab and Saudi soccer stars, against Atlético Madrid, the iconic Spanish team. The friendly match played out on December 30, 2017 as part of an event in Burj Al Arab, Alexandria, under the slogan of “Peace against Terrorism”.
Sending a message of peace, love and solidarity to the world, SAUDIA cabin crew, fully clad in their airline snazzy uniform, made their way into the pitch and caught the eyes of the fans by releasing white doves into the sky as an expression of peace. Meanwhile, a message from SAUDIA, “Fly Together to spread peace all over the world”, has been announced on the LED screens in the stadium.
As one of the biggest and longest established airlines in the region, SAUDIA used to connect people together and bring them closer, not only through air service but also by sponsoring national and international events that have the tendency to connect people from all over the world, and all walks of life. In recent months, SAUDIA has expanded its already large presence in international and national events with a sponsorship portfolio that include UNESCO prestigious festivities to mark ‘World Arabic Language Day’ in Paris on December 18 and 19, as well as ‘The Future Investment Initiative (FII) Conference’ which was held in Riyadh on October 24-26, 2017.